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Affiliate Programs! Which One Do I Choose?
Ask questions first before you
join an affiliate program. Do a little research about the choices
of program that you intend to join into. Get some answers because
they will be the deciding point of what you will be achieving
later on.
Will it cost you anything
to join? Most affiliate programs being offered today are
absolutely free of charge. So why settle for those that charge you
some dollars before joining.
When do they issue the
commission checks? Every program is different. Some issue their
checks once a month, every quarter, etc. Select the one that is
suited to your payment time choice. Many affiliate programs are
setting a minimum earned commission amount that an affiliate must
meet or exceed in order for their checks to be issued.
What is the hit per sale
ratio? This is the average number of hits to a banner or text link
it takes to generate a sale based on all affiliate statistics.
This factor is extremely important because this will tell you how
much traffic you must generate before you can earn a commission
from the sale.
How are referrals from an
affiliate site tracked and for how long do they remain in the
system? You need to be confident on the program enough to track
those people you refer from your site. This is the only way that
you can credit for a sale. The period of time that those people
stay in the system is also important. This is because some
visitors do not buy initially but may want to return later to make
the purchase. Know if you will still get credit for the sale if it
is done some months from a certain day.
What are the kinds of
affiliate stats available? Your choice of affiliate program should
be capable of offering detailed stats. They should be available
online anytime you decide to check them out. Constantly checking
your individual stats is important to know how many impressions,
hits and sales are already generated from your site. Impressions
are the number of times the banner or text link was viewed by a
visitor of your site. A hit is the one clicking on the banner or
text links.
Does the affiliate program
also pay for the hits and impressions besides the commissions on
sales? It is important that impressions and hits are also paid, as
this will add to the earnings you get from the sales commission.
This is especially important if the program you are in offers low
sales to be able to hit ratio.
Who is the online retailer?
Find out whom you are doing business with to know if it is really
a solid company. Know the products they are selling and the
average amount they are achieving. The more you know about the
retailer offering you the affiliate program, the easier it will be
for you to know if that program is really for you and your site.
Is the affiliate a one tier
or two tier program? A single tier program pays you only for the
business you yourself have generated. A two tier program pays you
for the business, plus it also pays you a commission on the on the
sales generated by any affiliate you sponsor in your program. Some
two-tier programs are even paying small fees on each new affiliate
you sponsor. More like a recruitment fee.
Lastly, what is the amount
of commission paid? 5% - 20% is the commission paid by most
programs. .01% - .05% is the amount paid for each hit. If you find
a program that also pays for impressions, the amount paid is not
much at all. As you can see from the figures, you will now
understand why the average sales amount and hit to sale ratio is
important.
These are just some of the
questions that needed answering first before you enter into an
affiliate program. You should be familiar with the many important
aspects that your chosen program should have before incorporating
them into your website. Try to ask your affiliate program choices
these questions. These can help you select the right program for
you site from among the many available.
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